Media Interviews

October 14, 2011 Bruce was interviewed by Conversations Live Radio station with Cyrus Webb.

July 15, 2011 Bruce Mills was in the Faribault Daily News in a article talking about Toastmasters Club new leadership.

From Samantha Bushey with Faribault Daily News.

Hypnotist gets his start in Faribault

For many people, it’s hard to stop smoking, lose those last five pounds or get rid of back pain.
Bruce Mills has devoted his life to helping people reach those goals through his business, Mills Way.
A life coach, hypnotist and a beginning motivational speaker, Mills says he is able to plant positive seeds in people’s minds and give them tips to help them grow.
According to www.webmd.com, hypnosis is not intended to cure any diseases, but it can work to relieve symptoms of illness and pain associate with surgery, paralysis and childbirth. The site also says that hypnosis can be used to control addictions to drugs, alcohol, food and smoking, and that it can reduce stress and anxiety.
There is no formal licensing in the United States to govern hypnotherapists, but there are health professionals with extensive training and experience in hypnotherapy.
“Anyone can be hypnotized. If you look above your head and take a deep breath, you’re in the first stage of a trance,” Mills said. “But if in your heart you don’t want to stop smoking or lose weight, the chances of successful hypnosis goes down.”
He said that for some people, it may take only one time for the hypnosis to be successful and for others it may take a year. Mills said it depends on how open people really are to hypnosis and how much they really want to quit smoking or lose weight.
In addition to in-person hypnosis, Mills sells self-hypnosis CDs, with his most popular being ones dealing with smoking and weight loss, but relaxation and debt freedom are also big sellers.
Mills said he has sold his CDs via his website to 31 states and nine countries.
He received his education and training in hypnotherapy at the Minnesota Institute of Advanced Communication Skills. Devin Hastings, president of the institute, has more than 27 years of experience using hypnosis, and is a certified instructor of hypnotherapy by the Hypnosis Research and Training Center in Minneapolis.
Hastings was awarded Fellow of The Association for Professional Hypnosis and Psychotherapy in 2003, and both Hastings and Mills are members of the National Guild of Hypnotists.
“I feel good helping and I get to meet a lot of people,” Mills said. “I do a lot of life coaching over the phone, and hypnosis at my house, their house or their office. I also do hypnosis parties.”
Hastings said it’s fascinating that Mills offers these parties and that they will be much better than Tupperware parties.
At each party, Mills gives participants a workbook that they go over. He then puts everyone in a light hypnotic trance. Everyone plans the next 31 days and Mills gives everyone a self-hypnosis CD to bring home.
With the self-hypnosis CD, Mills said the best thing to do is find a couch, chair or lay down on your bed, turn off all distractions, such as a phone or television, take a deep breath and close your eyes.
The CD has tips to get in a hypnotic trance, then it fills your subconscious mind with positive suggestions before it brings you awake. Mills said it’s okay if you fall asleep during the hypnotic trance, and he has a disclaimer on his CDs to not listen to them while driving or operating heavy machinery.
“If a guy is on a six-month waiting list for gastric bypass hypnosis, he can spend $39 for one of my CDs that works, and save himself from more expensive alternatives,” Mills said. “I’m not a medical doctor, and I don’t give medical advice, just positive suggestions.”
He said the average person uses only five percent of his conscious mind, and it’s the 95 percent of the subconscious mind that operates all habits and skill sets. This, he noted, is why hypnosis works — Mills gets to the sub conscious mind and helps alter habits there.
Mills started his business in 2003 although he has been life coaching people since 1997.
Mills has written three e-books, and he said he will hopefully have a book on bookshelves this summer or fall, when the editors are finished with it. He is also working on three more books.
“For a while, while I was writing books I would wake up, write my ideas down and not be able to get back to sleep,” Mills said. “Now when I go to bed I listen to my self-hypnosis CDs.”
A full list of Mills’ CDs is on his website, www.millsway.com, and they can be purchased on the site.
Mills’ goal is to brand his name, making it a household name, and help people in whatever way they need help.
“Now is the time to keep helping as many people as I can,” he said.

— Samantha Bushey covers businesses for the Daily News. Reach her at 333-3128.

________________________________________________________________________________________________________

Excerpts from Sun Newspapers article Thursday, Aug. 5, 2010. By Andrew Wig

High hopes for a hypnotist

Former Lakeville resident offers ‘hypno-parties,’ writes book on topic

Mills, a 45 year-old former Lakeville resident who now resides in Faribault, was providing a taste of what it may be like to attend one of his in-home weight loss hypnosis parties, where four or more people gather, receive a talk on weight loss theory, receive an outline of an action plan, and then submit to Mills trance-inducing cadence.

According to Mills and the man who taught him hypnosis, career hypnotist Devin Hastings, this is a new idea to the Twin Cities.

” I find it fascinating that Bruce is offering this in-home weight loss thing,” Hastings said. “It’s gonna be way better than a Tupperware party, I’ll tell you that.”

Parties are one component of a plan he hopes will turn him into a household name, like Joel Osteen.

“You’ve never heard of Joel Osteen? He’s good,” Mills asked in his down-tempo southern Illinois drawl, a bit surprised he was speaking to someone unfamiliar with the author and founder of 16,500 seat Texas megachurch. He also mentioned Oprah Winfrey and Donald Trump as the types of personal brand names he aspires to become.

Hastings cautioned that reaching this rarified status is not easy, but called it “possibility” for Mills. Mills late father, Don Mills would have said, “Why not?” according to Mills description of the man.

“My dad was the type of person that, if I said I wanted to be the president of the United States, he wouldn’t say anything negative. He’d say, ‘Great you can do it,’” Mills said. The elder Mills, who passed away two years ago, was also the inspiration for Mills upcoming book with the working title, ” The Mills Way: Eight Keys to Living Happier and Healthier.”